Empowering mums and mums-to-be through sustainable style

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Maidwellway Maternity, Pregnancy, Nursing and Breastfeeding Clothing

Meet the Founder

Aimee, a Grimsby born travel loving working mum who has a desire to empower and support mums who want to elevate their wardrobe during their maternity and motherhood journey.

"I noticed in my home town that the offer to access quality clothing for mums-to-be and new mums was missing. Becoming a mum is a new chapter that needs celebrating, yet the focus is always on a the baby. I wanted to change that an celebrate you, the amazing and empowering mums."

Maidwellway has a special place in Aimee's heart. The name of where her journey to become a strong, supportive and bold woman began when she was 20 years old. Like Aimee's journey, Maidwellway is a journey that will be forever evolving.